Routing plans
You’ll need to create a routing plan to decide how messages will be sent to your recipients.
Setting up a routing plan can make your messages more effective and sometimes lower messaging costs.
You can set up routing plans to:
- send messages in a cascade
- use specific message templates for different groups of recipients
- stop sending messages to a recipient when a channel is successful
Message cascades
A message cascade allows you to message a recipient with different channels in the order you choose. You can set up primary and secondary message cascades in your routing plan.
Primary cascades
Use primary message cascades to send a message with a different channel as a fallback if a primary channel fails.
Secondary cascades
Use a secondary message cascades to send a message with another channel at the same time as your primary channel. For example, sending a text message at the same time as an email. You cannot fallback to another channel with secondary cascades.